On December 1, Takeda launched a nationwide campaign in Japan to celebrate turning 240 this year and to share our excitement for the company’s future. To learn more about this new campaign, we spoke with Takako Ohyabu, our Chief Global Corporate Affairs Officer.
Q: Why did Takeda decide to launch a new corporate branding campaign?
TO: Takeda has gone through a lot of change in recent years. We’ve refocused on developing treatments that truly transform lives, and our business has evolved accordingly. As we celebrate our 240th year, it’s the right time to share Takeda’s stories and our excitement for Takeda’s future with stakeholders across Japan.
This campaign will showcase a wide range of innovations in R&D, manufacturing, and sales & marketing, as well as our efforts to promote diversity, equity and inclusion (DE&I) in the workplace, care for the environment through reducing our environmental impact throughout the entire life cycle of our products, and ensure ethical governance. Through those stories, we want to convey our purpose, Better health for people, brighter future for the world, and that we serve the world innovatively, with integrity.
Q: What does the tagline “Takeda serves the world. Innovatively. With our values” communicate?
TO: The campaign tagline Takeda serves the world. Innovatively. With our values highlights how we contribute to the world through innovation and by staying true to our values.
The campaign emphasizes our determination to help the patients we serve, and our commitment to the many people around the world who are still waiting for innovative treatments for their illness.
Q: What else should we look out for?
TO: We launched this new campaign specifically for Japan to highlight how Takeda’s purpose and values motivate us to enrich the lives of people and patients. It consists of a series of TV, online and billboard advertisements and a new campaign website featuring articles, videos and visual content about our drug discovery, manufacturing processes and employees and is based on extensive research into how Takeda is perceived and what matters to our stakeholders. We look forward to continuing to engage with our stakeholders about our excitement and belief in Takeda in the years to come.
Be sure to keep an eye out for the TV, digital and billboard advertisements and online content to learn about how we are serving the world and transforming the lives of patients.
Go deeper into Takeda’s 240th anniversary celebrations (available in Japanese only)