The month-long “The Diabetic You” mobile bus tour will visit five Arizona and California communities
San Diego, CA – February 13, 2013 – Shire plc (LSE: SHP, NASDAQ: SHPG), the company’s Regenerative Medicine business, its community education program HealTogether, and celebrity chef Charles Mattocks announced today the launch of “The Diabetic You” Mobile Tour. The multi-city tour will stop in Tucson, AZ, Phoenix, AZ, San Diego, CA, Los Angeles and Santa Clara, CA, and feature an array of experts traveling in a brightly-colored recreational vehicle (RV) fully equipped for cooking demonstrations and information stations. “The Diabetic You” tour is designed to provide visitors with easy access to resources to help understand the complications of diabetes.
“Being aware of the complications related to diabetes may help prevent or delay serious issues down the road,” said Matthew Pauls, Senior Vice President of Global Commercial Operations for Shire Regenerative Medicine, Inc. “By partnering with Charles Mattocks, we are bringing information and access to experts directly to the people who need it most. Our goal is to increase awareness about the management and treatment of these issues.”
Pauls continued, “With the right medical care and healthy life choices, people with diabetes and those touched by diabetes can continue to enjoy life to the fullest.”
An avid advocate for patients with diabetes, Mattocks began creating ‘The Diabetic You,’ a documentary and movement focused on educating and inspiring people around the world. Also known as “The Poor Chef”, Mattocks is the author of Eat Cheap but Eat Well and is a frequent speaker on the topic of diabetes.
“After I was diagnosed with Type 2 diabetes, I made it a personal mission to help educate the public about living healthier lives -- starting with healthy eating,” said Mattocks. “Together with Shire Regenerative Medicine, I hope to increase awareness not only about the management of diabetes, but stop the ravages of the deadly disease.”
“The Diabetic You” Mobile Tour will include a day-long event in each city with fun and interactive activities related to the management and treatment of complications of diabetes, including cooking demonstrations by Mattocks. Leading experts on diabetes will also be onsite to answer questions about potential warning signs for common problems such as high blood pressure, stroke, retinopathy and neuropathy. Additionally, “The Diabetic You” Mobile Tour will be offering visitors a free year-long subscription to Diabetic Living, one of the largest publications in diabetes health.
“The Diabetic You” Mobile Tour’s schedule is as follows:
About Charles Mattocks
Since his 2011 diagnosis with type 2 diabetes, “The Poor Chef” Charles Mattocks has become an international advocate for diabetic testing, health, and nutrition. Following early inspiration from his late uncle, Bob Marley, Charles initially pursued an acting career culminating in an Emmy nomination for his performance in “The Summer of Ben Tyler.” Following acclaimed acting success, Charles became a regular fixture as a chef on The Today Show, Good Morning America, Martha Stewart, CNN, Dr. Oz, and became the best-selling author of Eat Cheap but Eat Well. Determined to learn, educate, and help others, Charles has since been able to use his celebrity chef status to work with the American Diabetes Association, developing the newest ADA diabetic cookbookand has recently been given the honor of being named a Hero and Blue Circle Champion for the International Diabetes Federation. Ever the champion for diabetic health and education, Charles’s passion gave birth to The Diabetic You, a documentary unveiling the influences that have left over 300 Million people worldwide with diabetes.
For further information please contact:
Lindsey Hart (Shire Regenerative Medicine)
+1 615 250 3311
Jennifer Chan (Edelman)
+1 415 229 7650
NOTES TO EDITORS
Shire enables people with life-altering conditions to lead better lives.
Through our deep understanding of patients’ needs, we develop and provide healthcare in the areas of:
as well as other symptomatic conditions treated by specialist physicians.
We aspire to imagine and lead the future of healthcare, creating value for patients, physicians, policymakers, payors and our shareholders.
FORWARD - LOOKING STATEMENTS - "SAFE HARBOR" STATEMENT UNDER THE PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995
Statements included in this announcement that are not historical facts are forward-looking statements. Forward-looking statements involve a number of risks and uncertainties and are subject to change at any time. In the event such risks or uncertainties materialize, Shire’s results could be materially adversely affected. The risks and uncertainties include, but are not limited to, that:
and other risks and uncertainties detailed from time to time in Shire’s filings with the U.S. Securities and Exchange Commission, including its most recent Annual Report on Form 10-K.
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