Corporate Logo and Brand History | Takeda Pharmaceuticals
Our Corporate Symbols
The Dakiyama was created in 1961 to mark the company’s 180th anniversary. At that time, Takeda’s presence in overseas markets was growing, and the company needed to make its name more recognizable to international audiences. Building on the Dakiyama-Hon – our first company symbol – “Takeda” was added in English, and the sharp corners of the original were softened to give the overall form a friendlier appeal. In 2019, the Dakiyama was adopted as Takeda’s global corporate brand symbol, including in the Japanese local market.
1909 Heron Mark
This trademark symbolizing the pure white heron was developed to be used for high-quality products that exceeded Japan Pharmaceutical Standards. This mark represents the high quality of Takeda's products and the commitment we have to serve society with integrity.
1898 Uroko (Scales)
This trademark was registered in 1898 to be used for products that met Japan Pharmaceutical Standards. The 'Uroko' became the official company mark in 1943 when the company's name was changed to Takeda Pharmaceutical Industries, Ltd because it is simple and easy to remember. The triangle symbolizes a scale from a fish (uroko in Japanese), and the mark is regarded as a symbol of good luck as the scales of a fish represent age and growth over the years, much like the rings of a tree.
1781 Embracing Mountains
Takeda started as an offshoot of the Chobei Omiya Store. This mark is based on the "Embracing Mountains" (Dakiyama), the company mark of the Omiya brand with the character "hon" added, indicating the main family of the extended clan. The two mountains represent one mountain from Omi, the clan's hometown, and one mountain from Osaka, where the store was established.