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Takeda concentrate its management resources to the four core therapeutic areas:
Through implementation of our Marketing-Production-Development-Research-Alliance-Patent (MPDRAP[*]) strategy, we aim for efficient, speedy R&D and market launches of pharmaceutical products. This strategy, which utilizes a multi-departmental team, helps us set parameters in areas such as product originality, market needs, continuity of therapeutic area strategies, profitability, and investment risk and then prioritize R&D accordingly. Thus, we are better able to allocate resources to projects most likely to generate solid earnings and increase the speed of R&D.
[*] A system that enables rapid decision-making by sharing information across each of our marketing, production, development, research, alliance and patent (MPDRAP) divisions.