Policy Concerning Marketing

Takeda pursues promotional activities worldwide in line with our basic principles: providing "superior drugs and quality information to all healthcare professionals and all patients." As a basic rule, MRs (Medical Representatives) communicate with healthcare professionals on a face-to-face basis while they flexibly and rapidly respond to wide-ranging needs of healthcare professionals and consumers by disseminating information through various means; including a web site. MRs are required to conform to the highest ethical standards and maintain a strong sense of mission to provide quality medical information to healthcare professionals and patients. Takeda implements periodic MR training, comprising various programs, to allow each of the MRs to advance with full confidence to promotional activities and win the trust of healthcare professionals and patients. Takeda strengthens its IT strategy by expanding the database allowing MRs to share best practices and developing tools to provide higher academic knowledge and indispensable information; aiming to maintain its continued excellent reputation from healthcare professionals in its promotional activities.