Takeda's pharmaceutical information distribution activities are conducted by medical representatives (MR) who follow the basic philosophy "We will contribute to patients by providing our great products, and share the delight with all medical professionals." MRs work on the premise of face-to-face communication with healthcare professionals, but also use websites such as disease awareness-raising sites to increase opportunities to share information on products with healthcare professionals and consumers to meet a wide range of needs. In Japan, MRs are also working to support initiatives to increase patient adherence.*
Takeda has also established a Customer Relations Contact Center for ethical drugs and a Healthcare Company Customer Relations Contact Center for consumer healthcare drugs and quasi-drugs to answer inquires by telephone or email. In fiscal 2011, the contact centers fielded around 102,000 inquiries in Japan.
Number of inquiries fielded by the Customer Relations Contact Center and the Healthcare Company Customer Relations Contact Center (fiscal 2011)